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How to add App Rating

Add a Rate App action using action item builder, so users can rate your app on the App Store or Google Play. You choose what it does on the mobile app and on the web, and the app picks the right store for each user's device.

How to add App Rating

Add a Rate App action using action item builder, so users can rate your app on the App Store or Google Play. You choose what it does on the mobile app and on the web, and the app picks the right store for each user's device.

Option

Where it applies

What the user sees

Show In-App Rating

Mobile app

The Apple or Google rating dialog, inside your app

Open Store Page

Mobile app

Your app's review page in the App Store or Google Play app

Open Store Link

Web (PWA & HTML5)

Your app's page on the App Store or Google Play, matching their device

Open Custom Link

Web (PWA & HTML5)

A page you choose, such as a feedback form or survey

Requirements
  • A published App on App Store and/or Google Play for native apps or PWA & HTML5 only using Open Custom Link.
  • If you use Open Store Page or Open Store Link, your app's store links must be filled in under Settings > Share Settings (iOS URL and Android URL)
  • Show In-App Rating option might require a new build of your app; saving an action with this option marks your app for a hard build the next time you publish
How to add a Rate App action
  1. Add an action to any item that supports actions (for example a button, a link)
  2. In the Add Action/Link window, select Rate App from the list on the left
  3. Under On Mobile App, choose what happens in your iOS and Android app:
    • Show In-App Rating: shows the Apple or Google rating dialog without leaving the app
    • Open Store Page: opens your app's review page in the App Store or Google Play
  4. Under From Web (PWA & HTML5), choose what happens when your app is opened in a browser:
    • Open Store Link: opens your app's store page, matching the user's device
    • Open Custom Link: opens a URL you enter, such as a feedback form
  5. If you chose Open Custom Link, enter the URL
  6. Check the Store Page Links box: it shows the App Store and Google Play links the action will use. If a link shows Not set, click at Share Settings link and add it
  7. Enter the Action Button Text and, optionally, choose an icon
  8. Click Save
What users see on each device

Device

Show In-App Rating

Open Store Page / Open Store Link

iPhone and iPad app

Apple's rating dialog, if Apple allows it to appear

The App Store app opens on your app's Write a Review page

Android app

Google Play's rating card, if Google allows it to appear

The Google Play app opens on your app's store page, where users tap the stars to rate

Web on iPhone

Not available; the web option applies

The App Store page

Web on Android

Not available; the web option applies

The Google Play page

Web on desktop

Not available; the web option applies

The App Store page

Notes:

  • Publish a new build after adding your first In-App Rating action, so the rating dialog can appear in your app
  • On iPhone browsers, Safari may ask the user to confirm before leaving your app. They'll see a page saying your app would like to open the store, with Open Link and Take me back
In-app rating limits

Disclaimer: Apple and Google decide whether the in-app rating dialog appears, not your app. It isn't guaranteed to show every time it's tapped.

  • Apple shows it at most 3 times a year per user, and users can turn it off in their iPhone settings
  • Google applies its own limit and doesn't publish it; if a user taps again soon after, nothing may appear
  • Neither Apple nor Google tells your app whether the dialog appeared, or whether the user left a rating
  • Users who already rated your app may not see it again

Because a later tap may do nothing, use Open Store Page for actions users can tap at any time, such as a "Rate this app" link in a settings screen.

How to test your Rate App action

Open Store Page, Open Store Link and Open Custom Link can be tested on any version of your app, at any time.

Show In-App Rating only appears in some versions of your app:

Where the app was installed from

Does the rating dialog appear?

App Store (live app)

Yes, within Apple's limits

TestFlight

No. Apple blocks it in TestFlight, so nothing happens when it's tapped

Google Play (live app)

Yes, within Google's limits

Google Play internal app sharing

Yes, every time; this is the best way to test on Android. Ratings sent from it aren't posted publicly

Google Play internal testing

Sometimes; Google's limits apply, so it may appear once and then stop

If the dialog doesn't appear while testing, it doesn't mean the action is broken. Try it on the live store version of your app.

Pro tips
  • Ask for a rating after a positive moment, such as a completed purchase, a finished lesson, or a saved goal, rather than when the app opens
  • Publish a new build after adding your first In-App Rating action, or your existing app keeps using the web option
  • Keep your store links in Settings > Share Settings up to date, and check the Store Page Links box shows both before saving